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This week's sponsor: Pantheon

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Ten Years Ago in ALA: Dynamic Text Replacement

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Getting The Furnishings You Would Like

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June 2014 AdSense Earnings and Observations

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Rachel Andrew on the Business of Web Dev: Lessons Learned by Being the Client

I ran a web development consultancy from mid-2001 through to early 2013. By 2006, the company I had started alone was busy enough for my husband, Drew McLellan, to join the business full time. The vast majority of our work was as an outsourced team, developing projects for design agencies. But now, in 2014, we find ourselves on the other side of the client/developer relationship.

We launched our first product, Perch, as a side project of that business. It’s now the whole of what we do, yet we have managed to remain a team of two by making use of freelancers and other agencies. At first we only outsourced design, but increasingly we are also using outside help for development.

Here are some of the things I have learned by being the client.

Give regular progress updates

I always felt we were good at communicating with our clients. We asked questions and updated the staging version of the project regularly. And so, when clients would ask for an update, I would feel irritated and pestered. We felt as if we were constantly communicating with them and we were rarely late delivering something, so I assumed that the client would understand that if we didn’t mention there was a problem, everything was running on time.

As the client, I now know that even if I can see code being committed and the developer is talking to us, I don’t always get a sense of whether they are on track or not. I’ve seen how other business milestones may depend on the completion of an outsourced project. For example, you might buy advertising to go live at the same time that a planned feature launches. If the ad buy has to be booked in advance, but the project runs late, that advertising spend will have been wasted. Due to the stress of the unknown and fear of losing out financially, it is easy to end up being that client who seems to be constantly asking if the work is completed.

Of course when you are providing a service it is important that you do what you say you will do, in the time you said it could be done in. However, in addition to that basic requirement, building in regular status updates helps your client to plan things that rely on the work you are doing to be completed. It stops the constant is-it-done-yet? type emails and phone calls.

Explain what to review

We often used to grumble that clients never looked over or tested any of the work we had done, although we deployed work to staging servers and made it available for review as often as possible. Looking back, I think we made an assumption that not only would the client have the time to immediately look at everything we had deployed, but would understand for themselves the progress.

We’re working with a developer currently who uses Trello not just to organize tasks but as a way for us, his client, to see what he is working on and where he is at. I can take a look at Trello at any point and see that a certain feature is being worked on, or has been moved to done. I can then go take a look on the staging version and I know what I’m looking for.

Even if your client is able to see your commits or updates to a system, give them a way to know which bits they should be looking at at any one time. This will save your client wasting their time pointing out things that you haven’t addressed yet, and also help them feel part of your progress.

In addition to gaining a new insight into what really makes for great client and developer communication, I’ve discovered other ways in which freelancers can really contribute to the businesses they do work for.

Make costs foreseeable

As a business owner with a product, there are many things that I would love to find help with. But hiring a consultant at an hourly rate when I don’t fully understand the scope of the task at hand is a bit scary. What if it costs far more than I imagined, or what if what I really need is ongoing support?

If you can make your consultancy services more product-like in terms of how you market them, you can make life a lot simpler for business owners who aren’t sure what work needs doing and whether it is in their budget. This approach has been termed “productized consulting” and involves packaging up services that typically would be completed on an hourly rate into fixed-price—one-off or monthly—purchases.

For examples of how some companies have turned their freelance services into products, see Brennan Dunn’s post 3 Great Examples of Productized Consulting Services.

Put business aims before perfection

Possibly the biggest thing I have learned from being the client is that often “good enough” is enough. As a developer, I wanted the time to do a really amazing job, yet often felt that we were being asked to cut corners and to not develop the perfect solution we knew we could come up with. As the client, though, I know I have to make the decision to ship. I need to be the person who says, this will do for now.

I’d still love everything to be perfect. Sometimes, however, it is more important to get something out there, even if that means accepting slightly rough edges. As an example, we recently rebuilt the internal system that allows people to pay for our product and be issued with a license. We moved away from a legacy PSP to Stripe and made other changes that are going to enable things we have planned for the future. We shipped this with the most rudimentary reporting dashboard, and with a number of tasks that could be automated via various APIs not yet finished. For the business and our customers, the important thing was the parts they interact with; the rough edges were only a problem to us, and we can tidy up as we go along.

To be able to work in this way with freelancers requires a change in mindset and in approach to defining and quoting for jobs. One of the reasons we hated feeling that we were shipping things with rough edges was because we were often contracted just to build a particular product. Our job ended when the project launched; we knew that whatever state the project launched in would often be the state in which it stayed. Now that we hire developers, we try to find people who are interested in an ongoing relationship. We hope this relationship helps them feel confident that when we say we need to ship something they have worked on, it’s not the end of their work on it.

If I were writing code for other people now, I think I would foster these types of relationships far more than we did then. Instead of railing against the client who wanted to ship something I felt was not ready, I would try to help them to get to a shipping point that didn’t also mean we hand over the work.

Invoicing: the relationship killer

Many of the issues outlined above were exacerbated by the agency model of building, shipping, and invoicing for projects. Since our final invoice couldn’t be sent in until the work was complete, clients often saw that invoice as a way to hold us over a barrel until some element (that perhaps wasn’t initially quoted for) was done. It’s a pretty toxic way to work if you want to create great ongoing relationships.

Many of our freelancers now bill weekly or every two weeks when they are working on things for us. I really like that as a model. If the scope creeps and the work takes longer, we simply pay for more days of work—potentially with a delay if our contractor has booked some other work in—but the entire job doesn’t need renegotiating. There are no awkward discussions about whether they are allowed to submit an invoice.

There is a huge imbalance in many client/developer relationships. The client often wields power in the shape of owing the developer money that won’t be paid until hoops have been jumped through. The developer may be privy to, and often may be the only person who fully understands, a large part of the client’s business. The developer can feel as if their work is not being valued, while the client feels that the developer is spending far too much time on unimportant things.

Of course there are people who will treat developers badly no matter how hard they work and how well they communicate. However, I think that many relationships become strained because of the lack of balance created by the agency billing model.

Better together

Ultimately the best client/developer relationships should be mutually beneficial; two businesses working together for the benefit of both, understanding each others’ communication needs and business aims. It sounds like perfect sense, and it is—but it’s only by being the client that I have really come to appreciate that.

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WordPress Clamping Down on False DMCA Takedowns

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This week's sponsor: Hack Reactor

Thanks to our sponsor, Hack Reactor. Become a full-stack JavaScript developer in 12 weeks at Hack Reactor.

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Google Update Targeting Spammy Queries, Algorithm 3.0

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Google "My Business" Launched: Makes It Easier To Update Info In One Place

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Negative SEO - How to Tank a Site 101

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Bing Publishes Sitemaps Best Practice, for Small To Large Sites

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Google Publishes an Updated Guide To Site Moves

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YouTube To Start Removing Suspended Accounts From Subscriber Counts

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http://ift.tt/16fiYnL

Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how to survive and get home with minimal supplies. It was a little heavy on the science, but I liked learning a couple things while reading it. I also enjoyed Flash Boys by Michael Lewis, even though it wasn’t fiction.

I’m not much of a fantasy reader (normally I prefer sci-fi), but I did enjoy The Name of the Wind by Patrick Rothfuss and his follow-up book, The Wise Man’s Fear. Neil Gaiman’s The Ocean at the End of the Lane was satisfyingly haunting–highly recommended.

Almost anyone in the tech world would enjoy Hatching Twitter, by Nick Bilton. I like almost anything by Jon Ronson as well. Likewise, Ramez Naam and Lee Child and Daniel Suarez are good bets for me at least. I enjoy just about everything by John Scalzi, although Redshirts got a little too meta for my taste.

I also enjoyed The Last Policeman by Ben Winters, about a policeman who stays at his post in the months before an asteroid is predicted to collide with the Earth. I’m not a horror fan, but an unexpected delight was the comedy-horror novel This Book Is Full of Spiders by David Wong.

When I asked for reading recommendations in the past, here’s the description I used:

Okay, I’m looking for fun, light reading for my vacation. I don’t want search stuff, I don’t want heavy reading, I don’t want geopolitics or history.

Things like The Curious Incident of the Dog in the Night-Time. Or Terry Pratchett. Or early William Gibson. Cheesy cyberpunk if they don’t get the computer stuff too wrong. Neil Gaiman. Transmetropolitan.

So, what fun books have you enjoyed recently? Tell me what books you’ve really enjoyed!

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Important Factors to Be Considered in Choosing the Best Web Design Company

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Learn To Buy New Furniture By Using These Tips!

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Facebook Q and A: Page Ranking and Organic Reach

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WebmasterWorld Weekly Round-Up 8 June

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Google Updates and SERP Changes - June 2014

WebmasterWorld's monthly look at Google's SERPs changes.



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Twitter Acquires Mobile Native Ads Company, Namo Media

Twitter continues its efforts in advertising, now with acquiring Namo Media.



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Google AdSense Releases Two New Ad Sizes

Google AdSense's new larger ads may help some publishers with space to spare.



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CMS Web Development - Give a Boost to Your Business in Less Time

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Microsoft Bing Celebrates 5-Years

Today, Microsoft's Bing turns 5-years old, and many things have changed in that relatively short time.



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Mobile web is here and it's here to stay. A recent report by the International Telecoms Union estimates that there will be more mobile subscriptions by the end of 2014 than people on the planet. ...



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Living up to Your (Business) Ideals

Apple Unveils iOS 8

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DuckDuckGo Gets Added to Safari

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Negative SEO May Now Be Easier Than Ever

WebmasterWorld members discuss negative SEO, especially for Google, and how webmasters deal with the problem.



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Flaws in Popular SEO Plug-in Put WordPress Websites at Risk

"Researchers from Web security firm Sucuri found two flaws in a plug-in called �All in One SEO Pack�"



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Benefits of Effective Web Design and Development

These days, individuals are constantly on the go and have next to zero time to extra for relaxation exercises or shopping, and so on. They are vigilant for means and methods for lessening time used ...



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Benefits of Effective Web Design and Development

These days, individuals are constantly on the go and have next to zero time to extra for relaxation exercises or shopping, and so on. They are vigilant for means and methods for lessening time used ...



via planetweb

Benefits of Effective Web Design and Development

These days, individuals are constantly on the go and have next to zero time to extra for relaxation exercises or shopping, and so on. They are vigilant for means and methods for lessening time used ...



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http://ift.tt/16fiYnL

Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned:

- March 2014: I went back to doing no external email, and I learned this one weird, simple trick that helped. In previous “no email” challenges, I relied on sheer force of will not to reply to email. That didn’t work so well. In March, I tried something different: I used Gmail filters to take outside email, add the label “march2014″, and then made the outside emails skip my inbox.

It turns out that getting those emails out of my default view was critical. A while ago when I was losing some weight, I noticed that small nudges could make things easier. Instead of leaving chips or snacks lying in plain sight, I tucked them away where I wouldn’t see them. The principle of “out of sight, out of mind” can really work for you! Even better was to skip buying certain snacks. In theory, I could get in the car and drive somewhere if I really wanted a treat, but in practice I rarely did.

Archiving email out of your inbox has the same effect. Now if I’m done with my internal work-related email, I might click through to check out the outside email at the end of the day, but it doesn’t sit right in front of me begging for a reply like it did before. I’ve kept up this practice after March.

- April 2014: This is going to sound crazy, but I wanted to figure out how to make quirky eyebrow expressions (watch what Emilia Clarke can do with her eyebrows–it’s crazy!). Unfortunately, I only practiced in front of a mirror once or twice, so April was a total crash and burn. But so what? I still tried a couple times, and not every 30 day challenge has to be deep or meaningful. Fun is fine! Maybe I’ll circle back around to this one again down the road.

- May 2014: My challenge for May was to get eight hours of sleep a night. I only hit that goal about half the nights. But I became much more aware of when I was trading off sleep for a meaningful activity, like getting up at 4 a.m. to drive to Vallejo for a triathlon. Or more often, I realized that I was trading off sleep to answer emails or surf the web. As a bonus 30 day challenge, I biked into work almost every day in May.

Which brings me to my 30 day challenge for June! In previous months, it would take me about three hours a day to battle email to a standstill, and I’ve also noticed that I end up surfing the web for at least a couple hours a day. All told, I spend a lot of time sitting in front of a computer, which might not be the best for my health.

For June 2014, I’m going to try to convert some of that computer time to at least an hour a day with a treadmill desk. I have a treadmill at home and I slapped a couple plastic risers and a piece of plywood across it–instant treadmill desk! So the incremental cost was only like $20. I set the treadmill speed to one mile an hour, which is fast enough that my Fitbit can detect I’m walking, but slow enough that I can still think and work. I’ll let you know how it goes!

Is there any new habit or experiment you’d like to try for the next 30 days?

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